Kidoddle

Kidoddle is a children’s brand focused on therapeutic, sensory, and educational toys that support healthy development through play. Designed with both kids and caregivers in mind, the brand combines fun and functionality to create products that are engaging, safe, and developmentally supportive.

I created the visual identity for Kidoddle, aiming to strike a balance between playful and professional. The branding includes a cheerful color palette, custom illustrations, and flexible design elements that bring warmth and movement to both digital and physical touchpoints. From packaging and print collateral to brand guidelines and mockups, each piece was designed to communicate trust, creativity, and care.

The result is a cohesive, child-friendly brand that resonates with parents, educators, and therapists alike.