SetUp

Elevated Tableware for Effortless Hosting

SetUp redefines the way we gather, blending elegance, convenience, and intentional design to create seamless dining experiences. Designed for those who love to entertain without the hassle, SetUp offers beautifully curated tableware that mimics the luxury of fine china—without the cleanup.

I developed the brand identity and visual direction for SetUp, creating a design system that feels elevated yet approachable. From packaging and product mockups to social media content and launch assets, each element was crafted to reflect the brand’s refined but effortless spirit. The result is a cohesive visual experience that invites users to rethink what it means to host with ease